Ações da Netflix sobem com notícias de uma transmissão

As ações da Netflix subiram 0,6%, para US$ 426,65, nas negociações de pré-mercado na Nasdaq.

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[{"selector":"#anim-09bde6f3-8d7e-4861-b9ee-fe29a0d99151","keyframes":{"transform":["translate3d(110.67074%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-4d7245e5-8760-42fd-9ccd-83556834c568","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-b9845282-c436-4f7d-911e-9c5c94d0975b","keyframes":{"transform":["translate3d(94.30524%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0af5f03-0a26-470e-999f-5a0ba2202fed","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3c4a18f-3acb-4e0b-8ab0-91cc7721aa7b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] A Netflix, famosa por oferecer filmes e programas de TV via streaming, está explorando a possibilidade de transmitir eventos esportivos ao vivo, começando com um torneio de golfe envolvendo celebridades.

[{"selector":"#anim-502a93e4-586c-4b14-af04-482bafaa3583","keyframes":{"transform":["translate3d(110.67074%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-7c4d9ff2-388e-402b-b5aa-b8169d34e1dd","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-44248f61-187a-401b-bd2b-9cc08286203d","keyframes":{"transform":["translate3d(94.30524%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7216b556-5139-4f78-b8a2-49da0f3f5f73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-916731b5-0fab-43d9-b894-1a409ba46837","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Segundo fontes não identificadas familiarizadas com a situação, a empresa está em estágios iniciais de negociação para transmitir o torneio, o qual apresenta jogadores profissionais e pilotos de Fórmula 1, conforme reportado pelo "The Wall Street Journal".

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[{"selector":"#anim-2ff1f4a8-75c3-402f-876c-7aadd0c8d35e","keyframes":{"transform":["translate3d(110.67074%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-7c634281-2d2f-42a8-97c5-626604c2d18c","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-ec584ef8-e661-42a9-bc45-3f5bd1568ea7","keyframes":{"transform":["translate3d(94.30524%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27bd4517-b719-4cca-b271-2db2e7a0070d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebdb51df-5755-4712-931a-9007477aa751","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] A transmissão ao vivo de eventos esportivos representa uma nova oportunidade para a estratégia de publicidade da Netflix. A empresa recentemente lançou um plano de assinatura mais acessível que inclui anúncios.

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